ABOUT
Jimmy Joy is a Dutch meal replacement company. Its 100% plant-based formula of natural ingredients contains a balanced mix of macronutrients that's high in protein and low in sugar.
The goal was to create memorable interactions with customers while communicating the core mission of providing healthy, easy, and sustainable food options.
My team developed a content strategy centered around Health & Nutrition, Convenience, Sustainability, and Fun. This strategy was executed across social media, email marketing, blogs, ads (Facebook, Google, Instagram, Reddit), the website, and print media. Collaborating with influencers we boosted online engagement and reinforced the brand message.
SKILLS
Graphic Design I Video Editing I Photo and Video production I Photography I Styling I Creative Direction I Cross-functional team Management I Influencer Marketing
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Graphic Design I Video Editing I Photo and Video production I Photography I Styling I Creative Direction I Cross-functional team Management I Influencer Marketing 〰️
Social Media Management
Creative direction, cross-functional team management, graphic design.
Lifestyle photography
Creative direction, production, styling, post-production.
Product photography
Creative direction, production and post-production.
