ABOUT
Spaarndammerbuurt, a historic neighborhood in Amsterdam, is experiencing significant changes.
The neighborhood, once dominated by social housing and working class, is now undergoing gentrification. It risks dividing the community, with new developments threatening the sense of belonging for longtime residents.
This identity draws inspiration from Spaarndammerbuurt's architecture and culture, aiming to unite residents and cherish local life.
The logo features the letter "S" built from bricks, symbolizing balance. At the same time, it is a reference to De Amsterdamse school (Amsterdam School of Expressionist architecture).
The patterns were inspired by building constructions with intricate masonry and stained glass from De Amsterdamse School.
Brand Character: Friendly, Modern, Adaptive, Dynamic.
Colors: Wisteria Purple, Kaki Green, Terracotta.
In this candle series, each scent embodies the essence of the vibrant community: from the comforting aroma of freshly baked bread from our local bakery and the sweet fragrance of Turkish delight found at the groente&fruit winkel to the playful scent of 'Wednesday morning'. On Tuesday nights residents partake in an exchange by placing unwanted items curbside, creating a trove of finds for all to discover come morning.
How to get the merchandise?
Collect the "zegels" (stamps), by shopping at local stores or using services in neighborhood shops.
Once you've collected enough stamps, you can redeem them for neighborhood merch.
